Goodbag is a loyalty programme that replaces the loyalty card with a smart reusable shopping bag and rewards users for making a sustainable choice of bringing their own bag. Every Goodbag has a small integrated NFC chip that users can scan using a contactless system to receive exclusive discounts and rewards. In addition, Goodbag plants trees to combat climate change for every bag that it sells and with every scan users can choose to plant more trees and receive feedback about their environmental footprint.

2015 SIT finalist

2018 Impact Bootcamp

Sectors: ICT and E-economy, Climate and Environment

Country: Austria

Country(s) of implementation: Austria, United Kingdom