Fruta Feia is a non-profit consumer’s cooperative that fights food waste due to appearance, by buying directly from local farmers the fruits and vegetables they cannot sell in the regular market, and selling them in boxes directly to consumers in fixed delivery points. Fruta Feia gives an economic value to these products and generates additional revenue for farmers.
2019 SIT finalist
Sectors: Sustainable Consumption and Production, Agriculture and Food Supply
Country(ies) of implementation: Portugal