The EIB Institute and IE University partnered again in 2021 to provide three scholarships on the 5-week online programme on Digital Marketing, Social Media and Analytics, held from 3 February to 12 March.

Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers. Facing the exponential development of new marketing channels, tools and technologies, during this tailored flexible yet very ambitious online programme participants will learn how to design, execute and optimise an integrated and profitable omnichannel strategy.