The EIB Institute, in partnership with Media Trust, is organising a one-day workshop with Andrew Davis on wrtiting for the WEB and SEO to be held online on 6 May 2021.
WRITING FOR THE WEB AND SEO
May 6, 2021, from 10:00 AM to 1:00 PM and 1:30 PM to 4:30 PM (CET Time)
Regardless of the platform you are using, understanding how to write copy is imperative. However, in 2021 you are not just writing copy for people but also search engines. This workshop takes you on a journey on how to write for people, especially people reading on their phones but also shows you techniques on how to write for search engines so the relevant people can find you on Google to other platforms.
Download here the application form to register. Apply by 5 April 2021, close of business (CET).
About Andrew Davis
Andrew is renowned for helping organisations transform their business development, communication, and marketing activities through digital platforms. His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in marketing right now: ‘So What?’. Andrew counts many prominent corporate names among clients he has delivered to, such as KPMG, Ogilvy, Tescos, o2, Accenture and The Royal Mail.
Andrews digital career spans over 20 years including moderating chatrooms for Pop Idol and Liverpool FC, producing shows for the digital station BBC Radio 1Xtra and part of the team that saw the rise (and fall) of Myspace.com in 2006-2009. Andrew also sat on the Ofcom Advisory committee for England for 4 years, where he ensured a strong focus on innovation, technology and diversity.