Professor

Lucie is a Professor of Marketing in the Business School at the University of Canterbury, Christchurch, New Zealand. Lucie is a consumer researcher who is committed to Transformative Consumer Research (TCR). She uses rigorous, theory-based research to examine individual and group-level problems and opportunities related to consumption, with the goal of improving individual, family, community and societal well-being. Her recent research focuses on community, organisational and family resilience, sustainability, and alternative and environmentally motivated consumption behaviour. She considers the highlight of her academic career to be her research and work with the Lyttelton Timebank. Through this research, she was able to document how this community group became a hub organisation that built capacities and activated those capacities to help the community respond in the immediate aftermath of the Christchurch earthquakes and during the long road to recovery.